CRM with PCG: Action Groups

A & B

CRM means Customer Relationship Management – thats english, but in many languages thats rather naively translated and it often means just  “customer administration”- but that’s not true of course. We don’t want to administrate our customers, but rather value them, we want them to know and to buy our products … and we want them to get more!

The improved newsletter functionality enhances the concept of action groups in the PCG, too. So far, customers or interested visitors could be organized in these groups already. Now, for the newsletter registration, you can determine in which groups the new addresses should end up. This makes sense not only if there are several registration pathes (e. g. on several websites): With the knowledge about the “origin” (or other properties) of a prospective customer you can create much more targeted campaigns.
The individual assignment of customers to groups takes place in the screen that has the customer’s communication settings.
For the combination of groups, you can use the customer filters or the various markers, with which you can now filter independently of the action management.